Evoke Media created an online social and communications strategy to promote ClimbFit’s online fitness coaching programmes to their target audience of climbers.

We crafted an integrated social media strategy to showcase the brand’s organic content and create shareable posts that resonate with the climbing community. We also created branded assets for use in the coaching programme and delivered SEO optimised content to the website’s blog page.

Highlights included weekly reels reaching thousands of accounts on Instagram that weren’t already following the ClimbFit account. Our blog celebrating female climbers for International Women’s Day also brought a huge increase in traffic to the website (up 80%).